Check out quick video on how Copper can benefit your SaaS Sales team, then read below for a Q&A with our Customer Success Team around what a SAAS Sales Company using Copper should consider.
How might a SAAS Sales team use leads, people, companies and/or opportunities?
Leads: Sales prospects. Potential client contacts. SDRs can manage unqualified potential customers that come in from a variety of lead sources. SDRs can make use of the lead conversion process so that AEs can focus on a strong pool of qualified potential customers. SDRs may wait to convert a lead until a demo is scheduled.
People: A qualified business contact. Prospects that are currently in an AEs pipeline. Current customers using your service.
Companies: The organization that a specific contact is a part of. The organization or entity that has purchased a subscription to your service.
Opportunities: A potential business deal with a specific value or a current customer’s specific monthly subscription or annual contract.
How will a SAAS Sales company structure its pipeline?
Multiple pipelines are helpful here. You might have one AE Sales Pipeline and one Onboarding Pipeline.
In your Sales pipeline, you might have the following stages: Qualified > Follow-Up > Presentation > Contract Sent > Negotiation > Won/Lost/Abandoned
In your Onboarding pipeline, you might have the following stages: AE Introduction > Configuration > User Training > Implementation > Adoption > Onboarding Complete
You think of the Won, Lost or Abandoned statuses as follows:
Won - contract or terms of service is signed and there is a 100% chance that you will be doing business with the opportunity.
Lost - you did not move forward with providing them with the service and will probably not revisit this particular Opportunity.
Abandoned - may mean that the client went dark, or is waiting for a contract with a different service provider to run out, or has asked you to follow-up in 6 months when budget becomes available.
What custom fields should a SAAS Sales Company add to records?
We recommend creating the following custom fields for people, companies or opportunities, or basing your custom fields off the following concepts:
Industry Type
Subscription level (basic, pro, business, enterprise etc.)
Contract type - (M2M, Bi-Annual, Annual)
Contract Length (3 month, 6 month, 12 month)
Alternative value (are we tracking ARR or MRR in default value field? Total contract value? Do we need an additional custom field to track an additional value?)
SDRs work primarily in leads, bringing any interested potential customers from a variety of sources. They work to qualify leads before scheduling a demo and converting the lead into a qualified business prospect. The following system fields could be customized to benefit this workflow:
Lead Status - in lieu of pipeline stages
Default = New, Open, Qualified, Junk, On-Hold
Custom = Warm, Risk, In-Contact, Attempted Contact
Source - Any inbound or outbound lead sources
Adwords
Retargeting
Website inbound form
Trial Sign Up
Demo Request
Field Settings let you decide how your users interact with fields. We recommend making the following fields required for SDRs before converting a lead:
Industry
Primary Contact
Projected Close Date
Record Owner
Required Fields
Admin Edit Only
How should a SAAS Sales company structure its teams and visibility permissions?
You might consider adding company users to the following teams:
SDR Team - Possibly segmented by lead source
AE Team - Possibly segmented by territory
Onboarding Team
We recommend the following visibility permissions for your teams:
Email - Open. Teams work collaboratively and will often need to follow communication with potential and current clients across teams.
Record - Open. As leads become qualified prospects and qualified prospects become current customers, multiple teams will need access to records.
Reports - Open. View how other teams are performing to anticipate workloads and understand overall department performance.
What integrations could benefit a SAAS Sales Team?
Check out our integration options in our integrations marketplace.