Metrics for emails

We'd like to give the sales team some more visibility on the performance of their emails.

Some key metrics are:

  • Open rate

  • Video watch rate

  • Reply rate

  • Meeting booked rate

  • Conversion to sale rate

If a sales rep sends out 100 emails, we'd like to know the above metrics both individually and in aggregate. We also might want to cut the data by:

  • Month the email was sent

  • Source (e.g. event, Cold email) - Copper Field

  • Category - Copper field

  • Video included

I can't seem to find an article that lets me check the email statistics on the mentioned metrics.





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