Classifying Calendar Events for Activity Reporting

Hi There,
I need my reps to be able to assign 'calendar events' to various activity types so that they aren't all just in one lump the data isn't valuable to me as a sales leader without distinction. ie. a coffee meeting with 1 prospect is very different from a Continuing Education presentation to an entire firm, but if they are both coming in from calendar sync, they show up the same.
I'm able to create a host of custom 'Activity' types in the system, but this is only useful if it somehow relates back to calendar meetings/events because asking reps to log calendar meetings additionally as 'activities' is duplication (both of effort and data). 


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