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Add a CTA to your form

Encourage prospects to take the next step

Written by Product at Copper

Available with the following plans:

All plans

Strike while the iron is hot by adding a call-to-action (CTA) to your form success message.

You can use this to:

  • Encourage prospects to take the next step and book time directly with you

  • Promote an upcoming event

  • Gatekeep a resource or other online content

When combined with other features, such as mobile push notifications for new form submissions and automated email responses, the call-to-action feature is a powerful tool for reducing your lead response time and swiftly advancing the relationship.

What the CTA looks like on the form

To add a CTA to your form:

  1. Open the Copper web app and navigate to Forms in the left-hand navigation

  2. In the Build step, scroll down to the Success message

  3. Toggle on the call-to-action button, as shown below

    Toggle on the call-to-action button
  4. Paste your link into the field, as shown below

    Add your link to the CTA button
  5. Optional customize the CTA button text

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