Outfunnel is a marketing automation tool that drives revenue by identifying your hottest opportunities with web tracking and lead scoring.
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In this article, we will cover:
Connecting Outfunnel to Copper
To connect Outfunnel and Copper you’ll need to generate a special code – your API key – in Copper and then add that to Outfunnel.
Note: Integrations and API keys can only be set up by Copper Admins or Account Owners.
Here's how to generate an API and connect Outfunnel:
Log into the Copper web app.
In the left sidebar, select Integrations.
Click on “API Keys” and then “Generate API Key.”
Copper will generate an API key for you. Copy it and log into Outfunnel.
In Outfunnel, go to Account > Integrations and, next to Copper, click Connect.
Paste the key into the API key field and add the email address you use to login to Copper.
Click Save.
Copper and Outfunnel are now connected. Let’s create an email campaign!
Tracking web visits
Outfunnel’s web visitor tracking feature allows you to add web visit data to Copper contacts. This is great if your goal is to prioritize or segment leads who have visited specific pages on your website.
Automatically Calculate Lead Scores Based on Email and Web Engagement
Finally, you can use all the email engagement data generated in Outfunnel's own email tool, by the Copper to Mailchimp integration, and through website tracking features to calculate lead scores and automatically sync this information to Copper.
Need a hand integrating Outfunnel? Reach out to Outfunnel’s Support team at support@outfunnel.com.